What a Friday night. Much fun was had by all at Mojo’s and we learnt how to make 2 bases for cocktails, sours and ??? (neither Tim or I could remember the other one!)Â
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Anyway after much arguing, attempts at vote rigging, bribery and downright cheating the winner of the inaugural PCD cocktail Mojito Championship was (drum roll please) Vikki B…
The Mojito Queen!
….although we all agreed that Jo’s sunglasses suited Chris the best…
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Over lunch with the Marketing Director at one of my clients, he mentioned that he was now actively unsubscribing from emails. As I had started the same process earlier that week I raised the question with some friends , a couple of which were also starting the process – “to save me wasting so much time deleting stuff everyday”
With many companies now keen to take advantage of cost effective e-marketing to promote their products and services rather than more traditional routes – the danger is that email will become wallpaper and the receiver will be so bombarded that they won’t even bother to read the communication.
With this in mind companies should seriously think about the frequency of their email campaigns. They should start to target relevant messages to smaller groups and also look at cleverer personalisation of the communications to ensure that they are more personal.
The general scattergun approach and cost effectiveness of email must not be abused, even if someone has opted in. Just remember it’s as easy for them to opt out.
Tim
