The popular social networking website accounted for 14.5% of all UK Internet page views during September 2009, equivalent to 1 in every 7.

During September Facebook was the second most visited website in the UK after Google UK but because users view a much larger number of pages per visit, Facebook is the clear leader in terms of page views, receiving more page views than Google UK, eBay UK and YouTube combined. With UK Internet visits to Facebook increasing by 86.1% between September 2008 and September 2009. 

Although it has fallen somewhat off the media radar in favour of Twitter recently, Facebook remains far and away the most popular social networking website in the UK, accounting for almost half (49.2%) of all UK internet visits to a social networking website. The web monitoring company Hitwise showed that its average visit time increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009.

Coupled with the targeting opportunities available through their advertising platform, brand and product pages and linking with client websites and microsites, the joined up thinking that was missing is now here. With some brand groups attracting in excess of half a million followers it offers brands unprecedented access to their core advocates.

Introducing further features such as Facebook applications further allows brands to virally spread their messages. If you’d like to talk through the opportunities Social Networking could offer your brand, please feel free to email steve@pcdagency.com

Steve