New media will not go away and indeed it already accounts for about 30% of PCD’s revenues, but like television in the 60’s it shouldn’t been seen as the holy grail, it’s a channel that is appropriate for some and inappropriate for others, it’s about delivering choice.

To say that television is dead is clearly wrong, its share of the market will fall, but consumers will still engage with television, just in a different way, instead of the magic box in the corner of the lounge it will become mobile, with consumers already consuming their favourite programmes online – is this still television yes, just with a new prefix.

Steve