The number of online shoppers will rise from 26.9m to 31.8m by 2013 – over half of the UK population.

Although the recession has led to some interesting changes in online shopping habits particularly in 14-17-year-olds, as their parents curb spending.

Because this group still rely on income from their parents and have a general lack of direct credit themselves their discretionary spending has been curbed as families tighten their belts. Online buying will pick up again in 2011 as the economy improves for families.

Overall 72.5% of all web users are likely to shop online this year, with the proportion increasing to 75.7% by 2013.

Steve